A Research On Contemporary World History - 1041 Words

Date: 05/05/2016 Research Paper Contemporary World History Professor Tom Williford Vidit Doshi Southwest Minnesota State University Interview : Jyotsna Shah, Maternal Grandmother in relation, 72 years old, interviewed on Skype, Gujarat, India. Source: Salt March, www.history.com Salt March, www.wikipedia.com Mahatma Gandhi, www.wikipedia.com Mahatma Gandhi - Father of the Nation â€Å"An eye for eye only ends up making the whole world blind.† - Mahatma Gandhi Mohandas Karamchand Gandhi (Mahatma Gandhi) was a leader in the Indian Independence Movement during†¦show more content†¦Whereas he is also famous as â€Å"Gandhiji† in India and also around the world. I always read about him everywhere and even studied a lot about him in our history classes. I still remember, the history class I had in my 8th Grade was all about him. He is a pride to our nation and has a place in every Indians heart. My maternal great grandmother was from the same village as Gandhiji and she met him a couple of times which always gives me goosebumps. I heard a lot about him and a lot of other things from my grandmother. So, I interviewed my maternal grandmother over Skype for this assignment. I initiated my conversation with general greetings that we usually do. I decided to talk to her about an event that took place on 12th of March 1930 which is known as the Da ndi March, also known as the Salt march or Salt Satyagraha, which was leaded by Mahatma Gandhi. I still cannot forget that expression on her face when I asked her about her knowledge about the Salt Satyagraha, she was too excited to tell me about the event. She informed me that it was a big march, it was a 24 day march. Even â€Å"ma ji† (mom, my Great Grandmother) was a part of it, she added. She said that it was a rebel of the local populace against the British officials mainly as they introduced taxation on salt production, deemed sea-salt reclamation activities illegal, and then repeatedly used force to stop it. Mahatma Gandhi came up with this plan to break the British plan nonviolently,

Romeo Character Analysis Essay Free Essays

I chose to analyse Romeo. because I think that Romeo has many features and there is a batch to explicate about him. Besides Romeo alterations in the narrative line many times ; he can besides hold many different features at the same clip. We will write a custom essay sample on Romeo Character Analysis Essay or any similar topic only for you Order Now Romeo is a type of adult male that if he wants something he will seek his best to acquire it. Romeo is a really down. sad adult male at the beginning of the drama because he loves a adult female but he can’t love because of the feud between their two households. This feud is between the Capulet household. and the Montague household ; this feud has been traveling on for many old ages and has ne’er ended. You can detect that Romeo is depressed because he locks himself in his room and makes it dark. and so he weeps and weeps about the adult female that he loves. Romeos love is a lady named Rosaline. he weeps because she has kept a promise to remain chaste ( stay pure. or remain a virgin ) for the remainder of her life. When Romeo and his friends attend the Capulet banquet Romeo notices a immature beautiful miss named Juliet. in which he falls in love with and depict her as a gem. and that her beauty is like a bright star. So Romeo forgets about Rosaline and he wants to run into and be with Juliet but it is besides out because she is the girl of lord Capulet. but Romeo does non care and as the dances slow down he sneaks towards Juliet and he impresses her by stating her about her beauty. and he kisses her. She tells him that he has taken her wickedness and Romeo kisses her one time more to give back her wickedness. During the center of the drama. Romeo is in love but shortly alterations right after. Romeo tells Tybalt that he loves the Capulet’s. But Mercutio draws his blade at Tybalt and calls Romeo dishonourable. but while Mercutio and Tybalt duel Romeo attempts to halt the battle and Mercutio gets stabbed and dies. But after Mercutio dies Romeo becomes infuriated and pursuits after Tybalt. But when he finds Tybalt he mocks him and pull at Tybalt. Romeo becomes a combatant as he challenges Tybalt in a affaire d’honneur. In decision I see that Romeo has many more features and that he has a passionate love to be with Juliet at all times. I besides like the narrative about these two because of the manner that they both alteration and how they want to be together everlastingly but can’t. But they find a manner how. so I recommend this book to anyone that loves a good love affair narrative line or drama. How to cite Romeo Character Analysis Essay, Essay examples

Change in Gender Roles over Time free essay sample

The Evolving World of Gender Equality Gender roles in America throughout the 1900s have arguably undergone their most drastic shifts than any other century. While a shift in a mindset that focused more in equality was marked by the passage of women’s suffrage in 1920, the Popular Front movement that occurred from 1890 through 1934 and amid the Great Depression was an often overlooked, although an important, turning point for civil rights as a whole. With the start of the World War II in 1939 and men fighting overseas, the economic stimulus of wartime created jobs for women while men fought overseas. What was it that gave these women the power and courage to stand up for what they thought was right? How did they begin to transform what most considered a perfectly expectable part of society? By looking at writings, photos, and other works by prominent progressive women over the last century, we can get a real perspective on how gender roles have come so far. This paper aims at discovering how gender roles have progressed, what changed them, and who the main proponents of this change were. While social and economic pressures clearly set the path for changing gender roles, discontentment among women with their social status and the push by particular women from the ground up within the greater context of a civil rights overhaul set the precedent for a more equal America and shifting gender roles. Theoretical Perspective # 1 Feminist theory is the first theoretical perspective which I have chose to research. It addresses gender inequalities and puts forth a way to address these differences (Giddons 2012). The focus will be on two different sub categories of the feminist theory, which are liberal feminism and radical feminism. Liberal feminists do not blame men for their oppression; rather they blame it on a larger system where separate factors such as the media and discrimination in the work place are to blame. Liberal feminists actively strive for greater political power and support advances such as the Equal Pay Act (Giddons, 2012). On the other hand radical feminism is based on the view that women’s oppression is solely the male’s fault. They fight strongly against patriarchy (the domination of females by males), and some radical feminist goes as far as to say that female oppression can only be stopped by overthrowing the patriarchal system (Giddons 2012). Sociologist Shulamith Firestone was a very influential radical feminist. Her book The Dialectic of sex: A Case for Feminist Revolution caused a political riot when it was released. She describes how men will always be superior to women until science makes it possible for either gender to be able to give birth. She explains that it is impossible for female oppression to end if they have to be dependent on men financially and physically during pregnancy. This gives the man a supreme authority over women that no law or political policy could remedy. Other radical feminists believe that male violence, including rape, sexual harassment, and relationship violence are all key factors to male supremacy (Giddons 2012). Throughout history, both liberal and radical feminists have fought actively to the end oppression of women by men. They have made enormous strides to gain gender equality and their efforts have been paying off. Theoretical Approach #2 The next theory which I researched was the attachment theory. Even though most people believe it to be outdated, it fits very well with the research topic. The attachment theory is based on the idea that there is a learned relationship between mother and child (Giddons, 2012). The attachment theory is another form of the functional approach; which is the belief that society is like a system of parts that when working smoothly, produce a social equilibrium. In other words, men and women perform the tasks in which they are best suited for. Men being better suiting for physical labor, and women being better suited to raise the children. Sociologist John Bowlby argued that the presence of the mother during childhood was critical to the mental and social stability in the child. His Maternal Deprivation thesis was used by some to argue that a mother who worked was remiss to her children and that it could lead to serious psychological and social difficulties later on in life (Giddons 2012). Anthropologist George Murdock, also a functionalist, did a study in 200 different societies and concluded that each had a social division of labor (Giddons 2012). This leads back to the point of John Bowlby that the mother is critical, if not biological in the development of children. Functionalist theories are views of the past, as they deprive women of rights and free will. There is evidence that shows that children with two working parents have higher academic scores and personally development, which is completely contradictory to the Maternal Deprivation these (attachment theory). As society has progressed we have learned to accept the claims of past â€Å"academics† as nothing more than bogus reading material as we build a world that is free of gender inequality. Disscusion The traditional outlook of â€Å"man as the hunter† and â€Å"woman as the mother† in the Victorian era (1837-1901) carried on well beyond primitive societies into early industrialization and advanced social development. America was still a considered a new nation and â€Å"freedom† was most aptly applied to wealthy, white men. Although small advancements had been made, such as the 1939 Mississippi grant for women to hold property, they still needed to have their husband’s permission first (Brooks, 2008). Undoubtedly, the primary role of the woman was to bear and raise children, partly due to high infant mortality rates. As modern medicine advanced, woman went from bearing an average of 15 children in the 18th century to only five in the 19th (World Health Organization) although only five percent of married women still worked outside the home. Gender roles were deeply ingrained in America’s sociological fiber, and the Industrial Revolution truly segregated the working world of men form the private sector of women. The domesticity and submission of women went hand-in-hand with repression of the era as a whole, and â€Å"Many 19th century physicians accepted Darwinism and concluded that women had stopped evolving sooner than men and were, therefore, less developed,† (Shultz, 1999). With the mindset that women were scientifically and genetically inferior to men, it’s no wonder that women were seen as having no place in the workforce. However, the outlook that women should be subservient to their husbands and left out of decision-making was quickly becoming a stale ideology, particularly to women. One example of this was a â€Å"Letter to the Editor† sent to the evening post in 1896, when a Domestic Servant’s â€Å"Half-Holiday† Bill was voted on by men. In the letter, the woman writes to the editor that, â€Å"men would do well to consult their wives, or some women who have had experience in household matters, before they rush in and try to upset arrangements that have worked so satisfactorily, and which are in the department in which women alone are experts,† (Evening Post, Volume LII, Issue 34, 1896,). Women clearly were reaching a point in which they wanted to be consulted and asked for their opinion, particularly in the matters they were supposed to know best. Despite the female mindset, any women, particularly immigrants, who wanted to work, were mostly confined to jobs as laundresses, servants, and the lowest forms of factory help. Women who did work were generally single. Female discontentment with their status in society came to a head at Seneca Falls, New York, in 1848, when the Women’s Rights Movement began. At the conference from July 19 to July20, the â€Å"Seneca Falls Declaration of Sentiments† was signed after being modeled on the Declaration of Independence. Drafted by Elizabeth Cady Stanton, the Declaration of Sentiments called for the ending of â€Å"absolute tyranny† that white men had in America, as well as the tyranny of a husband over his wife. The National Woman Suffrage Association actively apposed the 15th Amendment since it gave only African-American men the right to vote, accepted only women into the organization, and began to harshly criticize American society. As one female activist, Victoria Vlaflin Woodhull stated, â€Å"We mean treason†¦We are plotting Revolution. † While the conference focused on women’s rights in the United States, the conference gave way to the overarching issue of civil rights as a whole, and the need for social change beyond what upper class, white men found acceptable. The following decades leading into the early 20th century were a period of small gains for women, more pragmatic associations that worked toward equality and the right to vote, and sparked other equality movements not only for women, but for African-Americans, Immigrants, and unfairly treated workers. All these different movements came to a head in the early 20th century during the Great Depression, and the infrequently discussed Popular Front. The 1930s and 40s were an era in which the demand for social justice dominated the ideology of America. Known as â€Å"The Age of the Proletariat,† it focused on not only worker’s revolution, but a mass push for social equality and equal rights for anyone who wanted to work and earn a fair wage. It became a time where women could earn their voice in literature, art, and the economy because of an overarching movement for fairness. One of the greatest and most obvious ways women began to make their mark on society was through writing and photojournalism. As certain women became more prominent and highlighted the plight of the woman as a worker and American, their suffering became real and tangible, and not only did their work highlight the conditions of other women in factories who were doing unfair labor, but they paved the way to finally give women a voice. During the Popular Front and the Great Depression, oppression and poverty were not restricted to any class, gender, or ethnicity, Margaret Bourke-White pioneered the world of photojournalism to represent social struggle in the 1930’s. Bourke-White’s photojournalistic novel â€Å"You Have Seen Their Faces,† highlighted the ideals of the glaring disparity between the wealthy white men in America and the rest of society and provided the visual representation for change. Margaret Bourke-White’s photojournalism was just one photojournalist who pushed through the narrow scope of men in the workforce to become a household name. Dorothea Lange worked to capture the plight of the migrant farmer during the dustbowl, and she created symbols of the Great Depression to not only emphasize the impoverishment of farmers, but the blending of class lines among the poorest in America. One of her most famous pieces, â€Å"Migrant Mother† depicts a mother sitting between her two children. The mother clutches her chin and gazes into the distance, looking both worried and determined. Her clothes are dirty, her face is heavily aged with wrinkles and creases, and her children face away from the camera and rest themselves on her should, as if physically placing the burden of mothering on a woman who has no answers. The photo highlighted the need for social change, the shifting representation of a woman as a stronghold in the household, and the paralyzing effect of a lack of representation among the voiceless in America. Migrant Mother† gave a recognizable symbol to an otherwise faceless movement centered around gender oppression, worker’s oppression, and extreme poverty blind to gender or race. Finally, one of the most prominent women to arise during the Popular Front era and establish a precedent of strong women: Margaret Mitchell. Writing Gone With the Wind in 1936 and receiving a Pulitzer Prize for it in 1937, Mitchell’s heroine, Scarlett O’Ha ra, represents the need for survival and the changing atmosphere of America during the Reconstruction era. While her novel served as an essential anti-civil rights movement, her message was greater than the context of the story. O’Hara spends the novel trying to escape poverty by any means necessary, and her plight resounded among society of people who were also facing inescapable impoverishment. While these women undoubtedly contributed to the slowly improving social status of women, their contribution came at a time when America needed restructuring, and within the greater context of the Popular Front and the Great Depression, it was a ime women could begin to make a greater impact. Census figures show that the percentage of women employed who were 14 or older actually rose from 24. 3 percent in 1930 to 25. 4 percent in 1940, totaling two million jobs. Furthermore, many more married women were entering the workforce (Ware, 2009). The times called for women to enter the workforce simply to support their families, but the change was less than welcome. As New Deal initiatives were t aking place, such as the Wagner Act, which established the 40-hour workweek, women were often left out of these new initiatives. Women still were inclined to fight back. In a 1931 New York Times article, it states that a â€Å"plea for help for unemployed factory women, who â€Å"seem to have been ignored† in the plans of work relief was made by the Consumers’ League to†¦the chairman of emergency unemployment Relief Committee† (Job Relief Urged by Factory Women, 1931). Such sentiment was common, and women struggled to be treated as equal citizens despite the influx of strong female figures in society. The National Recovery Administration continued to set lower minimum wages for women performing the same jobs as men, the Civil Works Administration and the Civilian Corps Administration gave jobs almost exclusively to men, and women were forced back into sewing jobs. The Social Security Act and the Fair Labor Standards Act did not cover women’s employment when they were first instilled, and even though women’s employment was on the rise, America seemed hell-bent on maintaining the â€Å"man as the breadwinner† identity. Women were expected to see their roles in the household as enhanced and the make life at home as comfortable as possible with fewer resources, while men were expected to find a job, despite the almost insurmountable struggle. It almost seemed as though America wanted to turn a blind eye to that fact that women clearly were attempting to enter the workforce. Any women who entered the workforce were seen as â€Å"stealing† jobs from men, and that they shouldn’t be working anyway. Women were assumed to be unable to handle labor-intensive jobs. By 1939, the number of employed women equaled the total number of unemployed Americans, and Norm Cousins, a prominent New York Post political journalist and activist, famously said the solution was to â€Å"simply fire the women, who shouldn’t be working anyway, and hire the men. Presto! No unemployment, No relief rolls. No depression. † Why, in the midst of strong female voices, a working situation where any work for any person was welcome, and the need for social and economic reform, was America so unwilling to accept women into the labor force? Society had already separated jobs by gender, and it seemed almost a backtrack to disallow women, who had already accomplished so much as writers and photojournalists and muckrakers, to deny them the right to earn for their families. In a time when people needed answers for why they were so oppressed, women, immigrants, and African-Americans were often used at the scapegoat. Women’s oppression did not exist in isolation during the Great Depression, but was a product of complex and often exhausting interaction between the changing economic atmosphere and the contention with existing ideologies. Inevitably, something had to give. Thus, women were seen as destroying the sanctity of marriage by trying to change their role within the context of the family, and strong voices were only viewed as greater sources of the problem. Perhaps the strongest female voice of the Great Depression, Eleanor Roosevelt, said in her book, It’s Up to the Women that â€Å"the women know that life must go on and that the needs of life must be met and it is their courage and determination which, time and again, have pulled us through worse crises than the present one. Her words were meant to empower the woman, it emphasized their need to be the family rock, as opposed to become another breadwinner, and that paralleled that lack of female representation in New Deal Initiatives. Although she was hailed as the strongest female of her time, women’s contribution needed to extend beyond the household, and America had a strong reluctance to let that happen. Women were supposed to be seen as a comfort and a sense of stability in the household, and coming home to an empty house while the woman was out working seemed like a confusing, let alone discomforting, role reversal. Feminism was viewed as movement creating waves and making trouble in a time that was already hard enough, and fighting for the right to work and provide for oneself as a woman directly contradicted the maternal outlook they previously held. Feminists rejected Maternalism as the only path a woman could take, and the more they tried to thrust themselves away from that light, they more they were seen as anarchists in a time that was already marred by chaos. In an article by Jane Humphries, entitled â€Å"Women: Scapegoats and Safety Valves in the Great Depression,† she discusses that one of the main reasons women were blamed was because they were expected to receive and willingly took lower wages than a white man would in the same position. She adds, â€Å"Coupled with the effect of the Great Depression more generally, inevitably pointed to increased female employment and a persistence even after the Depression in the great disparity between men’s and women’s earning scales. It would seem that, because women were unable to enter the workforce on their own terms, they had not only become their own worst enemy, but were unintentionally making men their enemy because of their circumstance as well. From here, gender identity shifted from women as a source of solace and relief during difficult times, to direct competition for resources and wages. Obviously, they weren’t to blame. Among the turmoil of the Great De pression, the fight for gender equality and civil rights, and the New Deal Initiative came the biggest economic stimulus to pull American out of its hardest time: World War II. Suddenly, wartime efforts called for serious factory work, and women began to work long day-jobs to support the war. Not only did women want to work due to their patriotism, but a whole new wave of propaganda – particularly the â€Å"Rosie the Riveter† image – encouraged women the join factory workers. By 1945, 2. 2 million women were working in war industries, building ships, aircrafts, vehicles, and weaponry. Even 400,000 women were serving in the military, and they finally gained recognition as a not only helpful, but vital part of a movement. In an article by Dr. Sharon H. Hartman Strom and Linda P. Wood entitle â€Å"What did You do in the War, Grandma? † They argue that the war â€Å"widened the horizons of American women. † Women were no longer confined to clerical work and the lowest paying jobs, but were expected to contribute while the men were away at war. The tremendous shortage of labor guaranteed women a spot in the labor force, but Hartman and Wood argue that it was not necessarily their patriotism that sent the running to the factories, but the joy of and sense of accomplishment of finally being able to make their own money. Women were finally acknowledged as helpful, the impoverishment and emotional turmoil due to economic crisis during the Great Depression was over, and women finally had a sense of purpose. Hartman and Wood cite this time as when gender segregation and racial segregation finally started to see their walls break down, and â€Å"the genie was out of the bottle and could not be back in. † In a 1942 Deseret News entitled â€Å"More Women Called To Work: War Department States New Job Policy,† it states that â€Å"the War Department has adopted a policy of using women employees in all capacities, for which they are qualified or may become so by training. Suddenly, the concept that women were incapable of doing the same job as men was shattered, and the inferiority of women was temporary suspended. Classified articles call for women to come to textile mills, aviation factories, and weaponry factories earning wages of over $30. 00 per week for their efforts. The â€Å"Rosie the Riveters† of America forever affected the nation’s view of strength and the ability of women to be constructive members of the workface and complete tasks previously only held by men. Propaganda encouraged women to see themselves as independent and hardworking, and women were expected to prove themselves during the war. They were encouraged to take advantage of their new opportunities. This newfound belief in a woman’s ferocity was only a temporary fix for the war that eventually gave way to the â€Å"Susie Homemaker† image when the war ended and men returned to reclaim their jobs. However, the impact had been made. The war politicized women and made them more conscious of their power in the United States. They realized that they could make a strong impact if given the chance, and the push from the bottom in the 1930s was realized during the war. In â€Å"The Life and Times of Rosie the Riveter: Invisible Working Women† by Sue Davenport, she argues that the women have always worked longer and harder than men for the same recognition, and wartime was one of the moments in history where they received recognition for it. She says, â€Å"crossing the traditional sex barrier in the workforce sharpened women’s understanding of how sexual division of labor pitted men against women and created hardship and false ideas in people’s lives. Propaganda in during the war reaffirmed women’s notions that could be strong, active members of society, and that confirmation in conjunction with the initial fight in the early 1900s gave way to a feminist movement to redefine gender roles in society. Indeed, it was an unusual circumstance that gave women this fresh identity, but i t was the identification they need to truly get the ball rolling. There’s no doubt that the end of the war brought upon a demobilization of women in the workforce, and a step backward in terms of the labor movement for women. â€Å"Rosie the Riveter† was long gone, and women were expected to ive up their jobs to men. Despite this issue, many women were inspired to enter the labor force long term, and in the article â€Å"The Postwar Role of American Women,† by Mary Anderson, she states the labor force of women between 1948 and 1985 grew from 29 percent to 45 percent as women’s labor force participation jumped from 33 percent to 35 percent. This indicates a permanent change in attitude that lasted long after the war. Women were inspired to create things like daycare, and the identity of women to solely take care of their children was slowly being broken down. After the war, a poll taken in 1945 by the Women’s Bureau of the Department of Labor showed that ? of women wanted to keep their jobs. Responding to the call to work during the war brought upon an invigorating sense of pride for women that, although was stifled by the housewife-mindset of the 1950s, never truly subsided and was only waiting to gain to steam again. With the Equal Pay Act passing in 1963, it was just another sign that the movement had simply been dormant, and in no way had died. The 1960s showed a reinvigoration of the women’s movement with the Civil Rights Act as well, which extended laws prohibiting occupation due to sex. Women’s battle toward equality almost seemed to gloss over the 1950s, but the interim was not surprising. The reluctance toward shifting gender roles was never a matter of women simply doing their civic duty during wartime efforts, but the unwillingness of men to see women as their social equals. Men saw women as trying to oust them from their jobs, and coming home to a labor force that was no longer as divided by gender was a new and suspicious change in the male eye. Men had never worked next to women before, so it was no wonder that there was obstinacy. The male attitude that women should return to their status as homemakers is an ideology that still persists in today’s society. In a study at the University of Washing called, â€Å"The Effects of Attitudes Toward Family Life and Gender Roles on Marital Satisfaction,† researchers Diane N. Lye and Timothy J. Biblarz determined that husbands and wives who hold nontraditional attitudes toward family life are less satisfied with their marriages. Gender roles in America have come a long way since the late 1800s, where women couldn’t even own land without the permission from their husbands. The changing tides of the economy in conjunction with social movements such as the Popular Front and wartime efforts were undeniably one of the biggest factors. However, movements start from the ground up, and without the push from prominent women who broke the barriers of what it meant to for a woman to be a productive member of society, women may not have been as inspired to work during World War II or encouraged to keep going after the war. It took several strong voices (Margaret Bourke-White, Dorothea Lange, and Margaret Mitchell are just some of many) to help women realize that gender identity is a construct created by a society designed to work against them. Once the opportunity came for women to prove themselves as dynamic workers, capable of manual labor and better-paying jobs, it was almost perfect timing. This is not to say that the gender role of women does not have a long way to go, and while the Rosie the Riveter image was a positive piece of propaganda at the time, it should only be used as a template for how women should be viewed in the coming years. In an age of corporations and big business, the concept of â€Å"gender roles† should be a term that slowly dies. In a Washington Post article entitled, â€Å"Laws fail to remedy workplace inequality of women,† it emphasizes the underlying imbalance between men and women in top positions of power. This often talked about â€Å"glass ceiling† is still a very real issue that women face daily, and equal pay still have not been addressed sufficiently. If asked what â€Å"gender role† means, the average person would still answer that it entails the man goes to work while the woman cares for the child. The article states that, â€Å"women still have less success in the workplace than do childless women. Men, by contrast, see their workplace fortunes improve after they become fathers. † Women are expected to â€Å"juggle† home life and work life because motherhood is still considered to be their primary job. For men, on the other hand, work comes first and family life comes second. What can be done to level the playing field for everyone so gender roles finally can be viewed the same? The issue extends far beyond women simply ioneering for equal pay and equal representation in the workplace, and must also focus on the changing outlook of the man as a primary parent. While the â€Å"stay-at-home-dad† is becoming an increasingly common scenario, particularly in such difficult economic times, the Washington Post article states that â€Å"American families sorely need paid family leave. † Maternity leave, although necessary, is an outdated concept, and men ne ed and want to make their families their first priority, but are as confined the breadwinner role as women are to the homemaker role. Stay-at-home dads are often looked down upon, and men are expected to earn a wage that a family could subsist on alone. Men feel inferior to a woman that earns a higher wage. The concept of gender roles goes both ways, and it is just as important to encourage men to step outside their comfort zone as women. Only then will the idea of gender roles in America truly begin to morph, which will allow anyone to pursue the lifestyle that they desire. Women and men alike must understand that this battle of gender equality is far from over.

Skin Care Essays - Cosmetics, Eye Shadow, Lipstick, Human Skin Color

Skin Care Throughout the late 1800's and until the present, cosmetics and skin care have been important in the lives of women in America. Certain trends have come and gone, just as some have remained. In the past 100 years, the roles and lives of women have changed drastically, but their cosmetics have always been around. Charm books along with step-by-step manuals give us today a look into the past. Advertisements are also a great source of history. Using these means, central themes in cosmetics can be determined, almost simply. Throughout the past century, pleasing your man, looking natural, and being a sophisticated, contemporary woman with a fresh young look, have been important to the cosmetic companies and to their female consumers. In the late 1800's, cosmetics were being produced and sold to college-aged women and older. However, a large hypocrisy was occurring. Women were being told that it was necessary to wear cosmetics, however, it was vain to wear noticeable make-up. It was quoted from St. Paul's Magazine that, "If a girl has the trial of a complexion so bad that the sight of it gives one a turn, it is simply a duty for her either not to go into society at all, or, if she does, to conceal it?you have no right to inflict your misfortunes on everybody-it is an unpardonable offense against good taste" (Williams 113). The women of this time were being bombarded with mixed messages. Their problems with this hypocrisy were settled to only wearing a light powder and rouge. Colors worn were usually corals and peaches because brighter colors would not provide the appropriate image that the woman was trying to convey. Their goal was to convey a natural glow that healthy women possessed. There were the years when women were slapping their cheeks and biting their lips to draw 'natural' color to their face. It was also quoted that, "Every college girl's room should be fitted with a mirror, so that even when immersed in her studies the young lady should not be negligent of her appearance" (Williams 113). Even 100 years ago, women were being forced to be aware of their appearance at all times. The early 1900's brought about a slight change in women's cosmetics. Lipsticks were the norm and mascara and eyeshadow were emphasized as necessary for eveningwear. This came about after the First World War. Also, in the 1920's, class lines were being broken. The flappers came out smoking cigarettes, cutting their hair, and wearing cosmetics that "did not harmonize their facial make-up" (Williams 134). Many other women followed parts of these trends and it was no longer possible to tell a woman's social position from her appearance. Then again in the 1930's, women went back to more natural and softer hues. Women were being told that the older they were, the more make-up they were using would help them look their best (Williams 147). The goal at this time was to keep your man guessing if your complexion was natural or not. Depilatories were used to remove unwanted hair sprouting from the face and bleaches were used to fade aging spots. Here, pleasing your man and reverting back to youth play an important role in the cosmetics being used by women. In the 1950's, charm and the essence of being a 'perfect little woman' were important. Inner beauty was seen as one's charm, where outer beauty was their passport to the world (McLeod 37). Step-by- step charm books gave women the instructions to be pretty and popular. Never forget, "perfect make-up is date bait" (McLeod 52). Home skin care remedies were used as well as following a strict daily regimen, including diet, hair care, and housework. Following a regimen was seen as good for one's health (McLeod 41). On into the 1960's, skin care was a big issue. However, many misconceptions were going around. Women were told that oily skin resulted from their improper mental attitude and improper breathing, just as dry skin was caused by poor function of the master gland (Jones 8). In the 1960's, the art of camouflage was necessary to perfect one's facial features and provide a natural look (Jones 32). Since skin care was such a big issue, determining one's skin tone was a must. Women were instructed to go to a window with bright light to determine if they had pink, cream, or olive undertones. But if they were pale and had come to no conclusion, they were Skin Care Essays - Cosmetics, Eye Shadow, Lipstick, Human Skin Color Skin Care Throughout the late 1800's and until the present, cosmetics and skin care have been important in the lives of women in America. Certain trends have come and gone, just as some have remained. In the past 100 years, the roles and lives of women have changed drastically, but their cosmetics have always been around. Charm books along with step-by-step manuals give us today a look into the past. Advertisements are also a great source of history. Using these means, central themes in cosmetics can be determined, almost simply. Throughout the past century, pleasing your man, looking natural, and being a sophisticated, contemporary woman with a fresh young look, have been important to the cosmetic companies and to their female consumers. In the late 1800's, cosmetics were being produced and sold to college-aged women and older. However, a large hypocrisy was occurring. Women were being told that it was necessary to wear cosmetics, however, it was vain to wear noticeable make-up. It was quoted from St. Paul's Magazine that, "If a girl has the trial of a complexion so bad that the sight of it gives one a turn, it is simply a duty for her either not to go into society at all, or, if she does, to conceal it?you have no right to inflict your misfortunes on everybody-it is an unpardonable offense against good taste" (Williams 113). The women of this time were being bombarded with mixed messages. Their problems with this hypocrisy were settled to only wearing a light powder and rouge. Colors worn were usually corals and peaches because brighter colors would not provide the appropriate image that the woman was trying to convey. Their goal was to convey a natural glow that healthy women possessed. There were the years when women were slapping their cheeks and biting their lips to draw 'natural' color to their face. It was also quoted that, "Every college girl's room should be fitted with a mirror, so that even when immersed in her studies the young lady should not be negligent of her appearance" (Williams 113). Even 100 years ago, women were being forced to be aware of their appearance at all times. The early 1900's brought about a slight change in women's cosmetics. Lipsticks were the norm and mascara and eyeshadow were emphasized as necessary for eveningwear. This came about after the First World War. Also, in the 1920's, class lines were being broken. The flappers came out smoking cigarettes, cutting their hair, and wearing cosmetics that "did not harmonize their facial make-up" (Williams 134). Many other women followed parts of these trends and it was no longer possible to tell a woman's social position from her appearance. Then again in the 1930's, women went back to more natural and softer hues. Women were being told that the older they were, the more make-up they were using would help them look their best (Williams 147). The goal at this time was to keep your man guessing if your complexion was natural or not. Depilatories were used to remove unwanted hair sprouting from the face and bleaches were used to fade aging spots. Here, pleasing your man and reverting back to youth play an important role in the cosmetics being used by women. In the 1950's, charm and the essence of being a 'perfect little woman' were important. Inner beauty was seen as one's charm, where outer beauty was their passport to the world (McLeod 37). Step-by- step charm books gave women the instructions to be pretty and popular. Never forget, "perfect make-up is date bait" (McLeod 52). Home skin care remedies were used as well as following a strict daily regimen, including diet, hair care, and housework. Following a regimen was seen as good for one's health (McLeod 41). On into the 1960's, skin care was a big issue. However, many misconceptions were going around. Women were told that oily skin resulted from their improper mental attitude and improper breathing, just as dry skin was caused by poor function of the master gland (Jones 8). In the 1960's, the art of camouflage was necessary to perfect one's facial features and provide a natural look (Jones 32). Since skin care was such a big issue, determining one's skin tone was a must. Women were instructed to go to a window with bright light to determine if they had pink, cream, or olive undertones. But if they were pale and had come to no conclusion, they were

Cartography essays

Cartography essays Cartography is described by Webster's as the art of making maps, but how is it done? A cartographer doesn't just sit down and draw a map free hand. He has to have techniques and equipment to do the job right and accurately. Maps can be made in three different ways: cylindrical projection, conic projection, and azimuthal projection. These different ways vary the quality and the accuracy of the map. No matter how a map is made it is going to have geographic grids, which help us find and describe locations. These grids are affected in different ways by each of the projection methods. Cylindrical projections are the projections of the globe onto a cylinder. The easiest way to understand cylindrical projection is to imagine a paper cylinder wrapped around an illuminated globe. The lines from the globe are then projected onto the cylinder in shadows and can be traced. When that is finished the cylinder is slit and unrolled. The problem with cylindrical projection is that there are very few lines that are free of distortion. The lines that are closest to the part of the cylinder that touched the globe are going to be more accurate, while the ones farther out are less accurate. This makes countries like Greenland look humongous on a map, while making America look smaller then actual size. Conic projections are the projections of a globe onto a cone. The best way to visualize conic projections is to imagine a paper cone with its open end resting over part of an illuminated globe. The lines are put onto the cone the same way they were put onto the cylinder in cylindrical projection. Then the cone is slit and unrolled. If the cone was directly over the north (or south) pole, the meridians are projected as strait lines radiating straight from the pole, while the parallels appear as portions of the circle. Just as in cylindrical projection, only a few lines, the lines that exist at the points where the cone touches the ...

Modern Chinese Engagements Wed Love and Tradition

Modern Chinese Engagements Wed Love and Tradition In the past, Chinese parents and matchmakers arranged marriage engagements. The engagement consisted of six courtesies: a  marriage proposal, asking for names, praying for good fortune, sending betrothal gifts, sending invitations, and welcoming the bride. Matchmaker, Matchmaker, Make Me a Match A family would hire a matchmaker, and the matchmaker would go to another family’s home to seek a proposal. Then both families would consult a fortune teller who analyzed the man and woman’s birth dates, times, names, and other vital information. If they were deemed compatible, a marriage deal would be brokered. Betrothal gifts would be exchanged and a wedding planned. While some families may still opt for an arranged marriage or set their children up with their friends’ children, most modern Chinese find their own soul mates and decide when to get married. The man often presents the woman with a diamond engagement ring. But many Chinese engagement traditions including the exchange of betrothal gifts, a bridal dowry, and consultation with a fortune teller remain important today. Betrothal Gifts as a Tradition Once a couple decides to get married, the groom’s family customarily sends gifts to the bride’s family. These commonly include symbolic foods and cakes. In some provinces, however, tradition  dictates that the groom must give his future in-laws money for the privilege of marrying their daughter, often in excess of $10,000. Once the bride’s family accepts the gifts, the wedding cannot be called off lightly. Bridal Dowry as a Tradition In the old days, the bridal dowry consisted of the gifts a bride brought to her husband’s home after marriage. Once a woman married, she left her parents home and became part of her husband’s family. Her principal responsibility shifted to her husband’s family. The value of her dowry determined a woman’s status in her new household. In modern times, a dowry serves a more practical purpose in helping the couple get set up in their new home, where they usually reside independently of the grooms parents. A brides dowry may include a tea set, bedding, furniture, bathroom accessories, small appliances, and her personal clothing and jewelry. A Fortune Teller Consultation Before confirming an engagement, the families consult a fortune teller to ensure the couples compatibility. The fortune teller analyzes their names, birth dates, birth years, and birth times to determine if they can live in harmony. Once the fortune teller gives the OK, traditionalists seal the engagement with three matchmakers and six proofs: an abacus, a measuring vessel, a ruler, a pair of scissors, a set of scales, and a mirror Finally, the families consult a Chinese almanac to determine an auspicious day for the wedding. Some modern Chinese brides and grooms choose to announce their engagement and deliver their wedding invitations with traditional double happiness cakes, though many others forego this tradition in favor of a standard card sent through the mail.

THeater Assignment Example | Topics and Well Written Essays - 1250 words

THeater - Assignment Example Although it is not the purpose of this brief response to elaborate upon the ways in which a playwright or filmmaker can attempt to differentiate without deviating to greatly from the original inspiration, it must be understood that one of the more effective means that this can be accomplished is by subtly yet clearly differentiating the characters from the original in such a way as they provide a level of understanding and nuance as compared to the work to which they are referencing. Within this brief analysis, the author will consider the means by which two of the characters in Rough Magic are distinctly differentiated and represented in a unique way as compared to two of the characters within William Shakespeare’s The Tempest. Finally, at level of analysis will also be given with regards to whether or not this author believes that Rough Magic has the innate potential to be a great film. With regards to the first character which will be discussed, that of Prospero, Rough Magi c portrays him in an entirely different light than did William Shakespeare within The Tempest. Within Shakespeare’s play, Prospero is portrayed as a bellowing, drunken, and un-poetic brute. This of course as a unique dynamic Shakespeare’s play the fact that the other characters are invariably forced into action and reaction based on the bombastic and rather infantile choices and actions that Prospero makes. Without deviating too far from the Shakespearean interpretation of Prospero, Aguirre-Sacasa defines him in a more nuanced manner as individual caught between an ongoing family feud in which he must take an active part. Rather than setting Prospero apart as the embodiment and personification of evil, the playwright reveals a more postmodernist interpretation by which absolute good or bad is not laid squarely upon the character of Prospero (Rough Magic, pg 4). In such a way, the level of differentiation and the means by which absolute good and bad are determined withi n Aguirre-Sacasa’s play as compared to Shakespeare’s are definitively noted with regards to the totality of Prospero’s character. In much the same way, the character of the Ariel is differentiated from William Shakespeare’s character as well as. Whereas the Ariel of Shakespeare’s play is something of an ethereal demigod that is suffered the torture of imprisonment, the Ariel of Aguirre-Sacasa’s play takes upon many of the less than favorable qualities that are somewhat unexpected. It is the understanding of this particular author that the main reason for doing this was to create something of a differential regards the way in which Shakespeare presented the character as compared to the way it was presented within this particular flight. In short, the representation of Ariel within William Shakespeare’s The Tempest was the quintessential woman scorned. Although the same can be true with regards to Rough Magic, the key differential is th at the damsel in distress dynamic is far less evidenced (Rutter, 2003) Within such an understanding, Ariel are self comes represent a horrific and terrifying creature that is

Application of the Henderson Nursing Model from a Holistic Perspective Article

Application of the Henderson Nursing Model from a Holistic Perspective - Article Example Application of the Henderson Nursing Model from a Holistic Perspective Virginia Henderson was an advanced woman of her time. By 1934 she had earned both her Bachelors of Nursing and her Masters Degree in Nursing Education and was well on her way towards making one of the biggest changes in nursing history. In an era where nurses were starting to be appreciated for more than their ability to change dressings, Henderson’s work on a theory of nursing was the right move at the right time in history (â€Å"Nursing Theory,† 2011). Henderson’s Nursing Model Henderson is known as a â€Å"needs theorist† (Kim & Kollak, 2006, p.17). Her prime theory was centered on the idea that a nurse’s position was to help the individual to gain their own independence. This lent a flexibility to the nursing model; an idea that a nurse could be many things to the same patient. Henderson put it as â€Å"assisting the individual, sick or well, in the performance of those act ivities contributing to the health or its recovery (or to a peaceful death) that he would perform unaided if he had the necessary strength, will or knowledge; And to do this in such a way as to help him gain independence as rapidly as possible† (1961, p. 42). ... She was also a strong proponent for the idea that the nurse’s obligation and duty is to the patient rather than the doctor which was a prevalent belief prior to that time. Nicholl (1997) wrote about her â€Å"Henderson’s definition of nursing was a major shift from the task-procedure perspective and one of the earliest widely used definitions to present a conceptualization of nursing that included function and goal† (p.509). Henderson viewed a nurses function as being either substitutive (doing something instead of the patient); supplementary (helping the patient directly to do something) or complementary (working with the patient to do something). This way the patient had a certain control over how his or her treatment went; with the nurse identified as someone who can facilitate that process (â€Å"Nursing Theory†, 2011). This emphasis on the patient having some control over his or her health and treatment is one aspect that resonates with holistic healt h practices. Holistic Medicine and the Henderson Nursing Model Holistic medicine is defined as a â€Å"doctrine of preventive and therapeutic medicine that emphasizes the necessity of looking at the whole person—his body, mind, emotions, and environment—rather than at an isolated function or organ...holistic medicine puts ownership of the patient's health back with the patient, teaching the precepts of exercise, a good diet, adequate sleep, fresh air, and moderation in personal habits† (Shaw, 2008). Originally considered â€Å"new age† and totally against the medical methods of treatment, in more recent times holistic aspects of health care are working alongside mainstream medical techniques. While it could not be said that Virginia Henderson was a

Hispanic Americans in the United States Essay Example for Free

Hispanic Americans in the United States Essay Abstract Over the past several decades, the United States has become a much more diverse country. Immigration from most if not all countries throughout the world are the reason for this. A large portion of the immigrants that make up our country are Hispanics. Hispanics aren’t just made up of one group of people, but rather several groups from different countries of the world including Cuba, Puerto Rico, Mexico, Dominican Republic, Central America, and South America. They differ in many ways from one another including but not limited to their method of entry into the United States, the color of their skin, traditions, culture, political background, musical trends, and lifestyle. In many ways, Hispanics are disadvantaged from non-Hispanic whites. This has been the way since they first came to the United States. If it wasn’t for the color of their skin and for some of them, their dialect or language, they may not be subject to the prejudice and discrimination they encounter on a daily basis. HISPANIC AMERICANS IN THE UNITED STATES 3 Hispanic Americans in the United States A large portion of the population in the United States is made up of immigrants. Many of those immigrants are of Hispanic origin. Hispanic Americans make up several groups of people. Each of the different groups have a set of their own traditions and their cultures vary slightly and sometimes very significantly. Americans tend to group all Hispanics into one group and forget that not all of them came from one country, but rather several countries. Entering the United States Mexican Americans Throughout most of our history, Mexicans have entered the United States voluntarily. The American Southwest was previously part of Mexico until they lost it to the United States after the Mexican War (Marger, 2012). The Mexicans that inhabited those areas were then incorporated into the United States (Marger, 2012). Puerto Rican Americans Puerto Ricans didn’t come to the United States by force, nor voluntarily. The United States gained Puerto Rico as part of its territory after the Spanish-American War and those on the island were automatically given American citizenship (Marger, 2012). Puerto Ricans were then able to come and go freely as they chose, just as American citizens are able to go from state to state. Cuban Americans Cubans have recently come to the United States voluntarily similar to the Puerto Ricans and Mexicans. Their motive for migrating to the United States though was for political reasons rather than economic reasons like the Mexicans and Puerto Ricans (Marger, 2012). When the HISPANIC AMERICANS IN THE UNITED STATES 4 Cubans came to the United States, they tended to be more educated and more prepared to begin an occupation than most other foreign immigrants (Marger, 2012). Central Americans Many of the Central American immigrants have come to the United States as political refugees (Marger, 2012). Most have come voluntarily like many of the Hispanic migrants have. Another large reason for Central Americans migrating to the United States was for economic opportunities (Marger, 2012). Hispanics and Music About Latin Music Latin music first developed in different Latin American countries, mainly Cuba and it is originally derived from African religious ceremonies (Revels-Bay). Latin music is a unique kind of music and it has a unique rhythmic structure when compared to American music (Revels-Bay). American music can be considered by most people to be Rock and Roll. Latin music is typically viewed as dance music. It has a lot of rhythm which is highly syncopated (Revels-Bay). Latin music, like American music includes many instruments. American music tends to be more on the beat than Latin music. Latin music also uses more percussion instruments than American music and it includes several different string instruments. Some of the string instruments include timbales, congas, congo, guitar and the Cuban guitar (Revels-Bay). Over the years, the bass, trumpets, trombones and woodwinds were added to play melodies and repetitions of sound and the piano replaced the guitar (Revels-Bay). Latin Music Gaining Popularity The motivations underlying the boom of Latino music have brought possibilities for economic gain and increase the visibility of Latin Americans within the United States (Cepeda). HISPANIC AMERICANS IN THE UNITED STATES 5 Two Latin Americans who have brought Latin music to America are Emilio and Gloria Estefan. They have hits in the United States and also have Crescent Moon Studios. Crescent Moon Studios are a Mimi-based Sony affiliate that grosses 200 million dollars yearly (Cepeda). Their Crescent Moon Studios are also a reason for the popular building of the Latino music in the media industry in the United States. Gloria and Emilio Estefan are two very successful Hispanic Americans. There are several famous musical artists but because of their race, it is harder for them to be accepted into the musical industry. The number of Hispanic Americans who have been successful making music is relatively small when compared to the number of non-Hispanic musical artists. There have been several popular Latin musical artists who have brought new meaning to Latin music in the United States. Some examples are Ricky Martin, Jennifer Lopez and Shakira. They keep a lot of the Latin culture in the Latin-American music, but they â€Å"Americanize† it in a sense and the language used is English. This has helped to integrate one part of the Hispanic cultures into today’s American society. Hispanic American Families Family Structure Traditionally in the Hispanic culture, the father or the oldest male in the family holds the greatest amount of authority over the family and women typically show submission (Centers for Disease Control and Prevention). The responsibilities tend to be shared among the members of the family. When compared to the non-Hispanic whites, many of the households are similar. Although, throughout the years, the father or oldest male is no longer always the authority holder in the home. Instead, the mother and father hold equal amounts of authority. HISPANIC AMERICANS IN THE UNITED STATES 6 The household size of Hispanic American families is larger than other American families. The average size of a Hispanic household is 3. 47 people and for the rest of the population, the average is 2. 62 people (Centers for Disease Control and Prevention). Family Values Family is an important part in most Hispanic American’s lives. Family is a large reason for immigration for many of them. They may have family ties here who they wish to move closer to or they may be moving here to provide a better life for their family. The extended family of Hispanic Americans plays a major role in each family member’s life (Moitinho). They tend to have strong bonds and a lot of interaction among much of the family and extended family. In many households, parents, grandparents and children live in the same home or live nearby (Moitinho). Among most Hispanic families, faith and church are a lot times central to their family and community life. Most Hispanic homes have a religious object and most attend a religious service once a month or more (Centers for Disease Control and Prevention). Single Parent versus Two Parent Families. In the United States, 70% of Hispanic children live in two parent homes (Centers for Disease Control and Prevention). Single parent families among Mexican Americans have grown from 14% in 1980 to 22% in 2001 (Zeiders, Roosa, Yuntein, 2011). Children who live in a single parent home tend to be at greater risk than children in two parent homes for academic and conduct problems, substance abuse and depression (Zeiders, Roosa Yuntein, 2011). This may be due to the fact that there is a lack of financial resources for some of the single parent families versus the two parent families who may have a double income. Although there are some studies HISPANIC AMERICANS IN THE UNITED STATES 7 that show Latino children in single parent homes are more likely to have negative outcomes, there are also some studies that show they are not (Zeiders, Roosa Yuntein, 2011). Marriage Patterns In the United States, Mexican American females are most likely to be married and non-hispanic blacks are the least likely (Landale, Oropesa, Bradatan, 2006). Among some of the Hispanic races in the United States, 4% of Cuban females and 38% of Puerto Rican females aged 20-24 are married (Landale, Oropesa, Bradatan, 2006). Fitting In Over recent decades, Hispanic Americans have adapted to more of the â€Å"Americanized† way of living. Many of them dress alike, eat American food, go to college, etc. They have assimilated somewhat, but are far from being fully assimilated. They may never actually be fully assimilated into American society. One main reason is their race. It has typically been shown throughout history that races made up of white people are able to assimilate much easier than those with different skin colors. Conclusion Hispanics have come from several different countries and even look dissimilar from each other but are still each identified as Hispanics. Throughout the years, Hispanics have adapted to the American way of living and continue to do so. The only thing separating many Hispanics from non-ethnic whites is the color of their skin. As a whole, Hispanics have assimilated in many ways but they will probably never be fully assimilated. Instead, they may be working towards full acculturation. HISPANIC AMERICANS IN THE UNITED STATES 8 References Centers for Disease Control and Prevention. (n. d. ). Retrieved November 14, 2013, from http://www. cdc. gov/ /Audience/AudienceInsight_CulturalInsights. pdf Cepeda, M. E. Mucholoco for ricky martin; or the politics of chronology, crossover, and language within the latino music boom. Popular music and society, 55-67. Retrieved November 7, 2013, from Ebscohost. Landale, N. S. , Oropesa, R. S. , Bradatan, C. (2006). Hispanic families in the United States: Family structure and process in an era of family change. In Hispanics and the future of America. Retrieved November 14, 2013 from http://www. ncbi. nlm. nih. gov/books/NBK19902/ Marger, M. N. (2012). Race and ethnic relations American and global perspectives (9th ed. ). Belmont, CA: Wadsworth, Cengage Learning. Moitinho, E. (n. d. ). Hispanic culture 101. In American association of christian counselors. Retrieved November 18, 2013, from http://www. aacc. net/2012/09/21/hispanic-culture-101-increase-your-hispaniclatinocultura l-iq/ Revels-Bey, N. (n. d. ). History of Latin music. In Revels-Bay Music. Retrieved November 18, 2013, from http://www. revels-bey. com/history_of_latin_music. htm Zeiders, K. H. , Roosa, M. W. , Yuntein, J. (2011). Family structure and family processes in mexican-american families. Family process, 70-91. Retrieved November 7, 2013, from Ebscohost.

Language in Jamaica Kincaids Autobiography of My Mother Essay

Use of Language in The Autobiography of My Mother  Ã‚  Ã‚   Language. It is the way words flow into sentences, which flow into paragraphs, which flow into novels. It is the ability of the author to create an intricate web of plot, emotion, symbolism, and relationships through only words. In The Autobiography of My Mother , Jamaica Kincaid uses language in a way that is very simplistic, yet highly effective. Her writing is direct and to the point. There is neither flowery wording not complex sentence structure. Without the distractions of overflowing language, the depth of Kincaid's material comes through with particular effectiveness. It is the simplest of writing elements, that of repetition and opposition, that Kincaid uses to create a novel rich in language and eloquence. The most prominent linguistic aspect of the novel is its lack of dialogue. There is not one line of dialogue throughout the entire novel. This reliance on narration accomplishes several things for Kincaid's protagonist, Xuela Claudette Richardson. First, it allows Xuela to be defined by no one but herself. There...

American Movies of the 1920’s

Running head: AMERICA AND THE MOVIES OF THE 1920’S February 13, 2012 US HIS II ABSTRACT The movies of the 1920’s provided one of America’s most forms of entertainment after World War One. Americans were able to spend a little extra and enjoy such events as they were not devastates during with war. The movies for the American people began soon after the invention of automobiles. The movies provided communications and entertainment and soon began to open the American people to ideas of a different lifestyle on the screen. Some great actors and actresses came from this era.One of the being Charlie Chaplin, who with his charm, wit and forms of acting entertained the American people. The years following the devastating war take place prior to 1920 and fortunately left the United States unharmed. The United States was therefore able to experience a decade of peace and prosperity following one of the most devastating wars. One of the reason’s America was able to prosper was because technology played a vital part in bringing the economic and culture prosperity that America experienced in the 1920’s. New advancements, new inventions and the discoveries improved American lives in numerous ways.The combination of an increase in American recreation and the invention of the automobile helped in bringing success to the movie industry. Early movie attendance was low due to the distribution of theaters. As soon as the automobile was more popular, transportation was less of a hassle and movie attendance increased. The history of film spans from the early part of the nineteenth century. Motion pictures developed gradually from carnival novelty to one of the most important tools of communication and entertainment. Many of the films in the 20th century were silent.In the silent era of film, marrying the image with sound was not possible for the inventors and producers. For the first thirty years of the history of film, they were silent, and somet imes were accompanied by live musicians and sometimes sound effect and commentary were spoken by the showman. In the earliest silent films the actors were responsible for method acting or pantomime to portray their feelings to the audience. This in itself took much talent from the actors and actresses to help the audience feel the total impact of the movie.The movie industry became a huge part of American industry in general. Movies became America’s favorite form of entertainment. â€Å"Early movie stars such as Charlie Chaplin, Mary Pickford, and Douglas Fairbanks became idols to the American people who set trends in clothing and hairstyles† (James, 2009). Although the movies were a huge part of American life, some negative roles came from the movies. Actress Clara Bow, known as the â€Å"jazz baby† was enticing in the movies, and she soon became a cultural icon, who women accepted as their idol.The silent movie â€Å"It† was a huge success for Clara and millions of girls across America soon began imitating her style. Another famous person in the movies of the 1920’s was Charlie Chaplin. Chaplin was one of the greatest and most loved movie stars. He was known for his slapstick acrobatics. Chaplin was able to keep the attention of the audience by creating an environment and walk around it until something natural happened. He used overdramatic acting and lots of emotion. He helped the audience with knowing what the film was about by his demonstrations.The advent of technology helped the success of the movie history. Life was easy and convenient due to the industry of movies that took place during the 1920’s. The American people had dealt with the happenings of the war, and now they were able to relax and enjoy the newer things that life had to offer. Movies were the biggest form of entertainment during this time. REFERENCES Henrietta James A. , et. al. America: A Concise History. 4th Edition Bedford/St. Martins: Boston 2009. Primary Source Packet. Bethel University: McKenzie, TN 2005

Classical management theory Essay

Classical management theory was introduced in the late 19th century. It became widespread in the first half of the 20th century, as organizations tried to address issues of industrial management, including specialization, efficiency, higher quality, cost reduction and management-worker relationships. While other management theories have evolved since then, classical management approaches are still used today by many small-business owners to build their companies and to succeed. There are three well-established theories of classical management: Taylor’s Theory of Scientific Management, Fayal’s Administrative Theory, and Weber’s Theory of Bureaucracy. Although these schools, or theories, developed historical sequence, later ideas have not replaced earlier ones. Instead, each new school has tended to complement or coexist with previous ones. Theory recognizing the role that management plays in an organization. The importance of the function of management was first recognized by French industrialist Henri Fayol in the early 1900s. In contrast to the purely scientific examination of work and organizations conducted by F W Taylor, Fayol proposed that any industrial undertaking had six functions: technical; commercial; financial; security; accounting; and managerial. Of these, he believed the managerial function, ‘to forecast and plan, to organize, to command, to coordinate, and control’, to be quite distinct from the other five. Fayol also identified general principles of management: division of work; authority and responsibility; discipline; unity of command; unity of direction; subordination of individual interest to general interest; remuneration of personnel; centralization; scalar chain of authority; order; equity; stability of tenure of personnel; initiative; and esprit de corps. Fayol’s views on management remained popular throughout a large part of the 20th century. Evolution of Classical Approach to Management Traditional process of learning is either through obsevation and experiment. Nature or environment is considered uniform and when we observe certain phenomenon or events uniformly leading to the same result or results, we conclude a cause and effect relationship between the two. This is learning by observation or in other words by experience. Earlier thinkers on management followed this approach in developing theories of management. Learning principally is through empirical process and through analysis of the data collected through observation. Draw the principles of management by looking at and analyzing the jobs that all managers commonly do. This approach served as a starting point for pioneers on management science to verify the validity and improve the applicability of the principles and practices of management. Analysis of observed data is what constitutes a case study. The observational method of case study helps arriving at logical conclusions about past experience and to test the same as standards for future events. The German socialists, Max Weber followed the classical approach and developed his theory of Bureaucracy, which portrays the structure and design of organization characterized by a hierarchy of authority, formalized rules and regulations that serve to guide the coordinated functioning of an organization. Basic Postulates of the Classical Approach by Max Weber 1. Management of an organization is considered as a chain of inter-related functions. The study of the scope and features of these functions, the sequence through which these are performed and their inter-relationship leads one to draw principles of management suitable for universal application 2. Learning principles of management is done through the past experiences of actual practicing managers. 3. As business environment consists of uniform cycles exhibiting an underlying unity of realities, functions and principles of management derived through process of empirical reasoning are suitable for universal application 4. Emerging new managers through formal education and case study can develop skill and competency in management concepts and practices 5. The classical approach also recognized the importance of economic efficiency and formal organizational structure as guiding pillars of management effectiveness. 6. Business activity is based on economic benefit. Organizations should th erefore control economic incentives Advantages and Benefits of the Classical Management Theory Hierarchical Structure One of the advantages of the classical management structure is a clear organizational hierarchy with three distinct management levels. Each management group has its own objectives and responsibilities. The top management is usually the board of directors or the chief executives who are responsible for the long-term goals of the organization. Middle management oversees the supervisors, setting department goals according to the approved budget. At the lowest level are the supervisors who oversee day-to-day activities, address employee issues and provide employee training. The levels of leadership and responsibilities are clear and well defined. While the three-level structure may not be suitable for all small businesses, it can benefit those that are expanding. Division of Labor One of the advantages of classical management approach is the division of labor. Projects are broken down into smaller tasks that are easy to complete. Employees’ responsibilities and expectations are clearly defined. This approach allows workers to narrow their field of expertise and to specialize in one area. The division of labor approach leads to increased productivity and higher efficiency, as workers are not expected to multitask. Small-businesses owners can benefit from taking this approach if they are looking to increase production with minimal expense. Monetary Incentive According to classical management theory, employees should be motivated by monetary rewards. In other words, they will work harder and become more productive if they have an incentive to look forward to. This gives management easier control over the workforce. Employees feel appreciated when being rewarded for hard work. A small-business owner can take this approach to motivate the employees to achieve production goals. Autocratic Leadership The autocratic leadership approach is the central part of classical management theory. It states that an organization should have a single leader to make decisions, to organize and direct the employees. All decisions are made at the top level and communicated down. The autocratic leadership approach is beneficial in instances when small-business decisions need to be made quickly by a leader, without having to consult with a large group of people, such a board of directors. Small businesses, especially sole proprietorships, can have an advantage in taking this approach, as they need a strong leader to grow. Faults with the Classical View The classical view of management is often criticized as viewing a worker as a mere tool to improve efficiency. Taylorism and classical management styles negatively affected the morale of workers which created a negative relationship between workers and managers.

Free Essays on The Migration of Foreign Industries to Mexico

The migration of foreign industries to Mexico has been an important issue for the Mexican economy. Much of the Mexican-US border region is in the midst of an industrialization period that shows no signs of slowing. In some areas, many U.S. and foreign companies are seeking: low-wage workers, low operating costs, fewer union restrictions, and a strategically located platform from which to launch products into the American market. What is a maquiladora? (â€Å"maquilas†) Maquila is the short form of the word maquiladora. It was originally associated with the process of milling. In Mexico it became the word for another kind of processing the assembly of imported component parts for re-export. The maquilas in Mexico began as a border phenomenon over 30 years ago. With the support of the Mexican government, US firms set up assembly plants on the Mexican side of the border. They were allowed to import components and raw materials duty-free and re-export the finished product to the US. The Maquiladora industry began in May 1966 with the passage of the Border Industrialization Program. This program made it economically profitable for American businesses to establish operations in the northern Border States from Tijuana Mexico to the border towns near Texas. In Mexico, American maquilas have found a cheaper workforce. This has been one of the greatest motives for American industries to go to Mexico. With what a normal American worker gains in one day, a Mexican worker can be paid a whole week. If this is looked at in a future perspective, the maquila is going to make and gain more money over the years. This money can be used for many things; for example, for improving the installations, to give the worker better pay, to buy more infrastructures or just to save it for future investments. The existence and development of the maquiladora industry in Mexico is due primarily to foreign investment. There are many countr... Free Essays on The Migration of Foreign Industries to Mexico Free Essays on The Migration of Foreign Industries to Mexico The migration of foreign industries to Mexico has been an important issue for the Mexican economy. Much of the Mexican-US border region is in the midst of an industrialization period that shows no signs of slowing. In some areas, many U.S. and foreign companies are seeking: low-wage workers, low operating costs, fewer union restrictions, and a strategically located platform from which to launch products into the American market. What is a maquiladora? (â€Å"maquilas†) Maquila is the short form of the word maquiladora. It was originally associated with the process of milling. In Mexico it became the word for another kind of processing the assembly of imported component parts for re-export. The maquilas in Mexico began as a border phenomenon over 30 years ago. With the support of the Mexican government, US firms set up assembly plants on the Mexican side of the border. They were allowed to import components and raw materials duty-free and re-export the finished product to the US. The Maquiladora industry began in May 1966 with the passage of the Border Industrialization Program. This program made it economically profitable for American businesses to establish operations in the northern Border States from Tijuana Mexico to the border towns near Texas. In Mexico, American maquilas have found a cheaper workforce. This has been one of the greatest motives for American industries to go to Mexico. With what a normal American worker gains in one day, a Mexican worker can be paid a whole week. If this is looked at in a future perspective, the maquila is going to make and gain more money over the years. This money can be used for many things; for example, for improving the installations, to give the worker better pay, to buy more infrastructures or just to save it for future investments. The existence and development of the maquiladora industry in Mexico is due primarily to foreign investment. There are many countr...

Crucial Features of DBQ Essays

Crucial Features of DBQ Essays You may think that writing a DBQ essay is a very difficult task but it only looks so scary. If you want to pass the AP exam, you must know what you’ll be going through. As soon as you learn more about DBQ essays, you will realize that you certainly can deal with it. DBQ, which stands for Document Based Question, is a type of essay that is often required for AP exams as well as for history exams both in the US and Europe. Being a â€Å"document-based question,† this essay implies several underlying documents on a certain subject. Your task is to consider the relationship between these documents, tendencies that appear in documents during some period of time, and other details. In addition, you cannot just describe these features of documents. You need to provide an accurate analysis of sources. DBQ essays are also somewhat similar to cause and effect essays because you need to explain the flow of events and relationships between them. Many students are confused by the fact that DBQ essays are quite different from free-response essays, while in fact there’s nothing special about this task. Check our useful guide and write your DBQ essay following simple steps. How to Write a DBQ Essay If you want to write a good DBQ essay, there are only two things you must know. First of all, you must be able to plan your work properly. If you plan your work in advance, you can be more confident and use advanced methods of writing. In addition, you will easily cope with your AP exam if you practice a lot. Follow our advice and work on your writing skills! Usually, you have only 55 minutes to complete the DBQ essay for the AP exam. Sometimes this limit may vary but, most often, you have 15 minutes to read all necessary materials and 40 minutes to write your paper. However, 15 minutes of reading means that you must also spend some time on understanding your question, generating ideas for the essay and processing new information. You may want to start writing earlier but even if you have a couple free minutes, we suggest taking your time and planning the structure of your essay. Time management is especially important, since the essay isn’t the only task of the AP exam. Read your question. Not only should you read it, but you also must understand it. Note some important data that may be useful when writing the essay. Jot down facts that you must mention and underline your key tasks. After this, quickly write a few thoughts related to the question. You don’t have time for proper brainstorming so make sure to use a couple minutes that you have. Analyze documents effectively. You may need to work with many different documents and you will need to provide a good analysis. We suggest considering it an opportunity rather than a challenge, because a proper analysis also provides you with necessary evidence for supporting your ideas. There are many kinds of documents that can be used in AP exams, such as speeches, letters, legislative documents, maps, articles, and even pictures. Sometimes you must analyze some classic documents that you certainly have heard of, though they will not sound familiar to you. First of all, pay your attention to the author of the document and to the time when it was published. Jot down key ideas of this text. After noting important points, get to the questions about this document. Don’t forget to write notes ? this is how you save your time because otherwise you will need to return to certain parts of your sources and re-read them. Ask yourself a couple additional questions, for example, can these documents be divided into some groups? What are they based on? Develop your thesis statement. Make a draft of your thesis statement and draw up an outline for your essay. If you already know something interesting about the topic of your task, this information may also be useful in the future. Think about the structure of your essay, and make it so that every paragraph of the essay will consider a particular idea. Write an essay. Your goal is to write a meaningful text based on a strong thesis. Each paragraph must provide examples and facts related to your question. You also need a conclusion, however, let’s take a look at the whole writing process from the beginning. An introduction of a DBQ essay is no different from this of any other essay. You must introduce your topic, provide your readers with necessary background information on this subject, briefly describe your main points, and come up with a thesis statement. Try to focus on the purpose of your paper. A body section includes one or several paragraphs, each one of which focuses on one idea and supports it with evidence. Start every paragraph with a topic sentence so that it will reflect the overall structure of the essay. If you have divided your documents into several groups, you can devote every paragraph to a certain group of sources. Include more documents so that you will have more evidence for your arguments. You should not just describe documents, in fact, it is the worst thing you can do. Make proper references and include parts of sources in your essay. On the other hand, always make sure that all documents that you include are directly related to your thesis statement. The conclusion is aimed to remind your readers the purpose of the essay and provide them with a concise summary of everything written before. Another important feature of the conclusion is that it can address more global issues. We suggest taking this opportunity to make your paper more meaningful. Ask yourself, why is this topic so important? Think about it in a global context. If you realize that you’re running out of time, write at least one concluding sentence. It’s much better to conclude your essay briefly than if you don’t conclude it at all. Proofread your essay. We know that 55 minutes is not enough time for proper proofreading but we suggest doing this. Plan at least a few minutes to read your essay, to fix all mistakes, and to check such specific details as places, dates, and names. Tips on Writing DBQ Essays Make sure that you understand the question well, as your main goal is to answer it correctly. Unless your assignment has such requirements, don’t dig into the historical background. When mentioning documents in text, don’t refer to them as â€Å"document 1† or â€Å"document 2.† Instead, write the whole title of a source. You may or may not be allowed to use quotes in your essay, however, DBQ essays often benefit from citations because you can clarify what source you are talking about. Anyway, don’t forget to write your quotes according to a required format. Check the paragraph structure and make sure that all your thoughts are presented in a logical order. Keep in mind that sometimes, there’s no right answer to the topic question. Thus, you are allowed to consider any points that you can support with evidence. In order to increase the credit for your paper, you can use outside information. Don’t get too emotional about your exam and don’t panic! To feel confident on the exam, learn more about it, read examples of DBQ essays on the internet, and prepare. Don’t forget that your readers can be too limited in time to consider your essay in details. Thus, it’s important to create a good overall picture of your work. On the other hand, it doesn’t mean that you shouldn’t work on details. DBQ essays often focus on such issues as art, science, and religion. Therefore, we suggest getting acquainted with methods of writing historical essays. The most important thing about writing DBQ essays is to stay calm. Sometimes students spend a lot of time preparing but fail their exams just because they panic. Even if you think that this task is hard, it doesn’t mean that it’s impossible to complete. Thus, just focus on your goal and prepare for your DBQ exam in advance.

Police Policy Essay Example | Topics and Well Written Essays - 2000 words

Police Policy - Essay Example How or when to apply force has been a long standing debate for at least a few decades, and there is still a whole lot that needs to be worked out in this regard. There have been many conflicts as to how this should be done because there is a major lack of agreement as to how situations such as these should be handled. As a result of the lack of agreement on how force should be applied, there are still no solid resolutions that are in place to benefit both police officers and civilians. Liberal individuals favor seeing to it that even the criminals have all of their civil rights and liberties, even though these criminals may have committed a brutal crime. These liberal individuals also favor the use of restrictions on when police officers should be allowed to shoot to kill, as well as when to use violent weapons to apply force. Then, there are those who are all for traditional police policies as it pertains to force. Individuals who support tradition in this regard favor tactics that may almost border police brutality. These individuals feel that police officers must do whatever they need to in order to maintain control, even if it may violate the right of an individual who does not deserve such treatment. Then, there are those individuals who are in the middle with these issues, and thee individuals are neither liberal nor traditional. They feel that the police should use whatever method of force that is necessary to control criminals, but a level of respect should be given to those who deserve it. These individuals feel that such a thing should be a balancing act and that policies should be made to enforce this. Some things have been discussed in regards to finding a happy medium for all, and some policies have even been implemented in some areas with a great deal of success; however, there is still a lack of uniformity in that these policies are not applied all over. There are five major issues that are in relation to police force policies that really need to be addressed for the safety of both police officers and civilians. One very major issue that is in relation to police force policies is that sometimes, police make severe errors in judgment in situations where one's life is taken for the sake of self defense. In some cases, a criminal may become so unmanageable that it is necessary for the police officers to shoot to kill to keep from getting severely injured themselves. Sometimes, however, wrong judgments are made, and officers become quick to use their guns, and lives are taken unnecessarily. This especially happens if officers are abusing their power or may make a judgment based on a bias of race or gender, which happens all too often. Concerning the errors of judgment on the part of police officers when it comes to situations where a life must be taken for the sake of self defense, an article titled "Personality and Cognitive Processes in Life and Death Decision Making: An Exploration into the Source of Judgment Errors by Police Special Squads" states that errors in judgment can be made as a res ult of personality traits, as they can sometimes get in the way and influence decisions. In addition to this, more may be expected of officers than the experience they may actually have. For instance, an officer may be asked to perform a

Discussion and Respond. 3 Dissertation Example | Topics and Well Written Essays - 250 words

Discussion and Respond. 3 - Dissertation Example Effective leaders, through theoretical and practical skills determine these factors and design strategies that would ensure that goals are attained. Monkey Story (Company Norms) The story is a good analogy of how corporate norms are justified or rationalized. However, eventually, it presumes that, just like monkeys, employees manifest a blind adherence to company norms without questioning the underlying rationale for the behavior. I beg to disagree. People are rational beings. Eventually, new comers question why they are being told to do things the way they should do. Normally, organizations orient new employees by making them acquaint themselves with company policies and the organization’s code of discipline so that their work behavior is justified by the rules and regulations explicitly stated in the company policies and code of discipline. These are critical to ensure order, discipline and appropriate observance of work ethics and moral conduct expected of employees in a pr ofessional endeavor. US Navy Stand-Off Story, Communication It is a funny but effective story that exemplifies arrogance in communication definitely turns people off.

Dq Essay Example | Topics and Well Written Essays - 500 words

Dq - Essay Example r product differentiation) where the selling strategy is to distinguish their product from competing products or services on the basis of workmanship and design. In an oligopoly setting there a few sellers that sell a differentiated or standardized product where the decision of competitors affects the sale of a firm. Therefore, firms consider the strategies of competitors to determine its output and price (McConnell 2005 p.177). A start up company can expect profit when the business is able to cover the expenses including the start up costs. The sale of products should earn enough revenue to meet ongoing expenses associated with the operation of the business. A start up business entrepreneur must realize that a product sales amounting to $10,000 will not cover a monthly overhead expenses of $10,000 because the sales returns has a gross profit of only around $4000. A business reaches break even point when the sales revenue is equal to all business costs. The break even point can be calculated by identifying the fixed costs and variable costs. Fixed costs are expenses which do not change with changes in the volume of sales. For example, administrative salaries and rent remains the same and are expenses that must be met regularly irrespective of the volume of sales. These are usually known as overhead costs. Variable costs fluctuate with changes in the volume of sales. Variable expenses like shipping, purchasi ng inventory and manufacturing costs of a product has to be met for a start up company to make profit. Market structure and the distribution of income raise concerns about the formation of monopoly power where increased concentration of control moves into the hands of few monopolistic firms. Monopoly leads to decreased competition among firms and inefficient distribution of resources in the economy. Monopoly has an impact on the distribution of income. Research indicates that monopoly power reduces the income share of workers when compared to capitalists,

Case Study Johnson Johnson Marketing Essay

Case Study Johnson Johnson Marketing Essay Johnson Johnson Consumer Products Division is one of the leading fast moving consumer goods manufacturers in India. It is also among the most consistent and successful enterprises not just in the JJ world-wide group of companies, but also in India. Johnson Johnson Consumer Products division has been growing steadily over the last few years, and is one of the few companies in the Indian market to grow at extremely healthy levels. Johnson and johnson is the world most comprehensive and broadly based manufacturer of health care product and service for the consumer pharmaceutical and medical and diagnostics market. The Consumer Products Division owes its success to the strength of its brands, and the loyalty they enjoy from consumers, a strong sense of values driven from the Credo, and an environment, which sets the toughest standards of leadership. Overview Johnson and johnson founded in 1886 as a supplier of health care product in open market. The head quatered of John son and john son in new Brunswick ,Nj The company sell more than 175 product in 57 countries in the world . In 2003 the sale of Johnson and johnson were 4.19billion dollar. John son and john son have 110,600 employers over the world . More than US280billion pa philonthrapy. World leading heath care supplier PRODUCTS OF JOHNSON JOHNSON Aveeno ageless vitality Aveeno nourish + hair collection Aveeno nourish + style collection Aveeno hydrarting body wash Johnson natural baby lotion Johnson natural baby shampoo Johnson natural head to toe foaming body wash Listerine total care Neosprine lip health Neutrogena men sensitive skin Neutrogena sore pimple gel Neutrogena skin clearing mineral powder Neutrogena advanced sun block lotion Roc brilliance day rejuvenating Roc brilliance eye beautifier Skin crystal all natural sweetner COMPETETORS OF JOHNSON JOHNSON ABBOTT LABS LILLY ELI CO NOVARTIS A G PESTLE ANALYSIS POLITICAL LEGAL Johnson Johnson operates in both developed and developing countries worldwide where the political situation in these countries is stable and encourages more Investments. Also legislations in these countries favours free market economy with no government intervention. ECONOMICAL With the introduction of the European Union and single currency the whole European market has been transformed to a single market hence increasing the market for Johnson Johnson products. Also inflation and exchange rates in most of the countries has been stable thus not affecting the prices of products or any future Investments. SOCIOLOGICAL Due to recent developments people around the world have changed from using natural food products to the use of genetic modified food products or to special types of fo Unilever has tried to cope with all the changes that take place in the modern world. TECHNOLOGICAL The objective of Johnson Johnson is not only to maximize the wealth of its owners but also to anticipate the aspirations of its customers and to respond creatively and competitively with branded products and services that raise the quantity of life. Johnson Johnson put much emphasis on research and development, modern technologies and launching of modified products so as satisfy its stakeholders SWOT ANALYSIS: Johnson Johnson Strengths Worldwide sales have grown 14% indicating a strong position for the global group. The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place. Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of problem solving techniques in order to challenge the standard practice and capitalise on growth through emerging markets which enables associated growth. The use of independent offices working as standalone units provides the opportunity to develop concepts with cultural considerations which can prove important when taking a product to global markets. Weaknesses There is increasing pressure within pharmaceutical markets to reduce prices in line with medical budgets and maintain patent expirations to ensure generic programmes are updated within critical path movements. Challenges have been faced within Johnson and Johnson where a reduction in the market demand for key products has been identified; some of these products were branded and have been replaced by generic programmes at the end of patent time lines. Internal weakness across the industry and not isolated to Johnson and Johnson would be the level of theft and counterfeiting of drugs managed through internal personnel. Opportunity Whilst the recent acquisition of Pfizer Consumer Healthcare will act as an opportunity in its own right to promote growth for the organisation through alternative routes there is the added value capitalised through the return on investment which will be realised 12 months before plan releasing funds back into the bottom line. Johnson and Johnson have highlighted new developments in pharma products with five undergoing regulatory review which provides the opportunity to grow the existing product portfolio. Development into new functions of medical devices and diagnostics will provide new markets to entry which will result in business growth. With the development of WTO rules to prevent the availability of cheap generic drugs there is the opportunity to reduce the level of lost profit due to generic introduction as patents run out. Whilst this will aid Johnson and Johnson where they own the brand where they are looking to capitalise on introducing generic drugs to market this ruling will become a hindrance. Threats Generally within the main pharmaceutical companies there is a high level of competition for the generics markets where patents finish and it is the first to entry where success will generally be determined. Technological developments with bio-tech concepts will potentially move the traditional pharmaceutical methods out of the market place in the long term although there is an economical argument that this form of development can be segregated to run alongside traditional methods and complement as opposed to replace. FINANCIAL ANALYSIS The assessment of the financial position of the firm constitutes an important aspect of the internal analysis which must be carried out to determine the strengths and weaknesses of the organisation .It is important to carry out a financial performance of the corporation Johnson Johnson. because the financial appraisal will indicate the extent to which the firm is meeting some of its key objectives and also help management to direct operations and make decisions in ways which will achieve or fulfil the overall corporation objectives. Two categories of financial performance measures are commonly used and these can be based on absolute values, which measure profitability and those based on relative form of return on investment or capital employed. Profitability Businesses come into being with the primary purpose of creating wealth for their owners. Profitability measures indicate how effectively the total firm is being managed and in many ways constitute the most important aspect. Profit is widely used as an absolute measure of profitability and provides a means by which a corporation can be compared with another in the same industry e.g. Novartis or the same company over different times of period. Net profit margin This ratio relates the net profit of the business to the sales generated for the sales period. Net profit represents the difference between sales, the cost of sales and the operating expenses used to generate that profit. Year of Operation 2002 2001 2000 1999 1998 Sales 48,270 51,514 47,582 40,977 40,437 Net Profit 2,129 1,838 1,105 2,771 2,944 Net Profit Margin in % 4.4 3.6 2.3 6.8 7.3 We can see the profit ratio was up in early years but due to intensive competition and new product innovations it started falling. Gross Profit Year of Operation 2002 2001 2000 1999 1998 Sales 48,270 51,514 47,582 40,977 40,437 Gross Profit 5,041 5,174 3,181 4,303 4,410 Gross Profit Margin in % 10.4 10 7 10 11 The gross profit margin indicates that the gross profit is stable over the five years under consideration at 10% at the most is a favourable trend. Liquidity In analysing the liquidity position we want to know whether Johnson Johnson is able to meet its short-term obligations as and when they fall due. Year of Operation 2002 2001 2000 1999 1998 Current Assets 16,209 17,678 20,086 25,407 21,601 Current Liabilities 20,602 23,212 28,364 12,134 17,970 Liquidity Ratio 1:1 1.1 1:1 2:1 2:1 From the given figures we can see that Johnson Johnson have a sound liquidity position of 1:1 meaning the corporation is able to meet its short-term obligations from its current assets without having to raise finance by borrowing, issuing shares or selling fixed assets which is a favourable trend. 2002 2001 2000 1999 1998 Price Earning Ratio 2:1% 2:1% 1:1% 3:1% 4:1% The price-earning ratio is generally good at 31 it shows that the corporation is held in high esteem in the market 2002 2001 2000 1999 1998 Dividend Cover 2441 1838 1320 2972 3088 The divided cover compares the amount of profit earned per ordinary share, which is 2441 in 2002, is good compared to the previous years. 2002 2001 2000 1999 1998 Efficiency 2 1.74 1.63 2.65 3.30 The company is being operated efficiently in order to generate sales. Finally Johnson Johnson is financially sound and a going concern that is able to take up any challenges. Vision Value and low prices as hallmark of development Mission Statement For best quality and best price. COMPETITOR PROFILE ANALYSIS The five forces analysis will aim to identify the key forces, which will affect the level of competition in food, home and personal care where Johnson Johnson operates. The five forces Framework Potential entrants Threat of Entrants (Low) Suppliers Bargaining Power (Low) Competitive Rivalry (High) Norvatis Nestle Kraft Food Danone Sainsbury Marks Spenser Buyers Bargaining Power (low) Threat of Substitutes (High) Substitutes Threat from new entrants (Low) Home and personal care requires high capital investment in order to enter market and Johnson Johnson have built up experience and distribution channels to compete effectively in the industry. Currently Johnson Johnson is operating in 100 countries and is able to tailor its products to the different markets and anticipate customers demand. Most of its products like Baby care products are market leaders. Threat of Substitutes (high) There are so many competitors in consumer goods industry. there is a great competition among these consumers. So there is a substation effect which is very high. Bargaining power of Suppliers (low) Johnson Johnson is a very big and strong business entity, which cannot be easily influenced or forced in its decisions by suppliers, as it is not dependent on one supplier. As stated in the case Johnson Johnson has no problem with supply of raw materials as is able to operate in 100 markets with a variety of products without run short of raw materials. Bargaining power of Buyers. (High) Customers especially in European market frequently keep on demanding more new products, better features and great variety at acceptable prices. This has forced Johnson Johnson to develop new products.there are so many competitors prevailing in the consumer goods industry. So the bargaining power of buyers is very high. Competition (High) Johnson Johnson main competitors are unilever PG etc. Due to this Johnson Johnson was under restructuring programme Competitors are producing the same products as Johnson Johnson, hence bring competition in the market. ANALYSIS OF THE MARKETING MIX OF JOHNSON JOHNSON Weldon was a master of marketing, which was then to the advantage of the monolith JJ. The following discussions will analyze the capability of JJ using the marketing mix to maximize the profits gained by the said company under the headship of Weldon.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   II.  Ã‚  Ã‚   Marketing Points A.  Ã‚   Product Based on the article of (2003) Johnson Johnson was a company who dwell in innovation and new products. This shows that the company has a commercial advantage against its competitors. Not only does it have a recognizable brand, it also offers products which the public identify with them. This is possible because they have identified themselves with the product. A good example of this would be their treatment of the drug, Procrit.    B.  Ã‚   Place Along with the famous products of the company, it also shows how effectively they make these accessible to the public. In the case of their product Band aid, they targeted hospitals by making it more scientific through the improvements made by their research and design department. The product was made liquid and thus accessible for hospitals as wound closing agents. Another product was also made accessible to the public. Their product, Nizoral, was formerly an antifungal treatment targeted for hospital use was transformed to commonplace merchandise, shampoo. This shows the tenacity of the company to offer the public their products and in the same time expand their market.   Ã‚  Ã‚  Ã‚   C.  Ã‚   Promotion The promotion of the products of JJ, the company takes on the persuasive craftsmanship of Weldon to the public. The article indicates that Weldon does impose rather challenging tasks to his executives. These tasks are expected to be successful at the first attempt that some of the executives even consider it impossible. Nevertheless, the pressure provided by Weldon has been considerably effective given the performance of JJ in his reign. The competitive compulsion that has enveloped the company through Weldon has helped improved consciousness and creates a positive image towards the products offered by the company. D.  Ã‚   Price Early on in the article, the discussions have presented that JJ have offered the public with low-cost and considerably affordable products in the market. This doesnt only make their product known to the majority of the public, but also the choice of many buyers. The good thing about JJs recognizable brand name is that the buying public tends to trust their products. In this manner, this part of the marketing mix tends to contribute largely to the rest of the determinants of product choice.   Ã‚   Johnson Johnson as one of the most influential companies in the commercial sector. One could learn largely on the situations of JJ. It shows that a firm leader could do wonders for the company. Weldon was cognizant of both internal and external elements that affect the overall environment of the company. In this manner, he was able to use these to his advantage. Knowing what needs to be done for product has greatly influenced how he became aware on how these are going to be carried out.    More important than the effective implementation of the marketing mix, the proper communication within the organization is required. Along with the strong leader, the need of a healthy interaction within the ranks presents not only an opportunity to develop but also, as seen in the case of JJ, to essentially make seemingly impossibly demanding tasks into measured ones. BCG Matrix The Boston Consultative Group BCG Matrix is a Portfolio strategic analysis tool. It evaluates the portfolio of strategic business unit or markets according to their performance and groups them as Stars, Cash Cows, Question Marks or Dogs. The matrix is a market share market growth matrix. Companies must develop new businesses but also must carefully prune, harvest or divest tired old businesses in order to release resources and reduce cost. In the case of Johnson Johnson, we are going to analyse the portfolio of the business based on BCG matrix, examine the relationship between market share and market growth of the different business units. BCG MATRIX FOR PRODUCTS Market Share growth High low HighStars Best foods Frozen Market Growth Question Marks Deodorants Anti- Prespirant Cash cows Knorr Flora Dogs Slim Fast STARS (High market share, high market growth) As we have seen in the question mark businesses, there are brands within the business units that are performing well and if the question marks are successful they become stars. In home and personal care, products for cleansing, deodorant and antiperspirant under the brands of Axe Lux Ponds, Rexona, CIF, comfort, Domesto, Omo, Skip and Snuggle have a good share of the growing market. However, Johnson Johnson may have to spend substantial funds for its stars to keep up with high market growth and fight off the competitors attacks as a leader in these core brands. CASH COWS (Low market share, high market growth) Johnson Johnson does not have to invest heavily on marketing or to finance capacity expansion, as the growth is low and market conditions more stable. As these business units are market leaders, they enjoy economies of scale and higher profit margin. Johnson Johnson should use these cash cow businesses to support the lagging ones that drive down the profit of the company. QUESTION MARKS (High market share, low market growth) Question Marks According to our matrix question marks are operating in a growing market without high market share. Johnson Johnson is categorized as question marks. Therefore it can be noticed that not the whole divisions are under performing, as a result Johnson Johnson needs to invest more in these business units to keep up with the fast growing market because they are already successful but need better performance. DOGS (Low market share, low market growth) . With a weak market share in low growth market, they may be considered as dogs. As consumers started questioning the effectiveness of products and turning to alternatives. Segmentation Market segmentation is the process of taking a heterogeneous market and breaking it into smaller homogenous groups where all members have similar needs and respond similarly to a set of marketing efforts.   Once the market has been segmented, the organization selects the segments to be served (known as target markets).   Targeting . Johnson Johnson target households for home care products, health care products, personal care products for the people who are hygiene concious. Prices are generally set for middle class people, who can easily afford it. Positioning Determine positioning. A market position is developed for the product so that the target will clearly know where the product stands in relation to the competition, as well as other products marketed by the organization. Johnson Johnson have positioned themselves as home and personal care producers. Product positioning is how a product is positioned in the mind of the consumer.   Positioning begins with finding a difference in the product that is worth establishing to the extent that it is important, distinctive, superior, communicable, pre-emptive, affordable, and profitable. Johnson Johnson have position their products-High Quality and good price Johnson Johnson products are positioned as good value products but are slowing threat faced by Johnson Johnson Differential advantage refers to any feature of a product or organization perceived by customers to be desirable and different from the competition. An organization uses its resources and capitalizes on them to obtain a differential advantage by offering unique products. CRITICAL SUCCESS FACTORS Critical Success Factors are factors upon which the success of the business is dependant. Johnson Johnson attend to these factors to ensure success. Ability to tailor products according to different market and anticipate customer demands Understanding in depth of the countries in which Johnson Johnson operates Policy of listening to customers. Producing different range of products to match the diversity of its consumers Increased advertising budget and interaction with advertising agencies . CORPORATE OBJECTIVES Yet one of Johnson Johnson s major and most important objective was anticipating the aspirations of consumers and customers and responding creatively and competitively with branded products and services which raise the quality of life In crease customisation to local national taste by establishing additional brand names. Regain Market Leadership with 5 years. Regain Stockholder confidence Internationalise Management Marketing Mission Statement To provide the best quality products and Service to the customer and be the market leaders in the retail industry. MARKETING OBJECTIVES Johnson Johnson, consumer goods manufacturer has these main marketing objectives: To create sustainable, profitable growth and value for shareholders and employees by improving profits by 10%. To improve performance of the lagging businesses To boost sales and margin through its path to growth strategy by 10% To increase market share and maintain leadership of its core brands by creating customer loyalty. To tailor products to different markets and anticipate consumer demand through research and development-innovation. OTHER MARKETING STRATEGIES GROWTH STRATEGIES Growth Vector Analysis Existing Product Improved product (new, changed) New Product Options Existing market Market Penetration Product variants or product differentiation Product line extension Market expansion Market segmentation Market-Product segmentation -New product development -Market development -Existing boundary New Market Market development Diversification Conglomerate diversification Alternatives The most suitable strategies of meeting the Marketing objectives stated above are: Market Penetration A market penetration strategy suggests that growth is possible by achieving a deeper penetration (sell more) of its present product within a present market.   An organization could sell more of its current product(s) to its current customers, attract competitors customers, or convince non-users to begin using the product, thereby increasing its existing market share. Another growth alternative is to try and identify new markets for its present products. Johnson Johnson should sell more of the existing Products in Asia, Europe and North America. Product Line Extension Through a product line extension strategy, an organization might create an augmented product in order to stimulate the current markets and create new ones. Unilever must quickly start pursuing this strategy as its current products are falling out of favour with the consumer and should pursue this further.   Market Development By employing a market development strategy, an organization might identify new markets for its product by determining potential user groups for its current products, seeking additional distribution channels in its present locations, or offering its product for sale in new geographic locations, either domestic or international.   Another alternative is to develop new products for an existing target market. Ford has the opportunity to develop a very profitable market in Africa and the pacific region in particular the former commonwealth countries that readily identify with anything British. . New Product Development New Product development in existing Boundaries. Entirely new products can be developed taking into consideration customer tastes and preferences. This will enhance competitive advantage and keep competition at bay. Johnson Johnson must use a combination of these strategies to achieve best result in market growth and be able to compete effectively in the industry. COMPETITIVE STRATEGIES Focused Differentiation This occurs when the company a range of clearly differentiated products which appeal to different segments of the market. This will be the most suitable strategy to pursue due to the companies reputation of quality, value and service. It will also be congruent with the core aspirations of the company. Cost Leadership- (problem solution) Although Johnson Johnson has not competed on cost in the market it must try to cut costs because it is currently under attack from its competitors on both quality and cost of products. Therefore it must be seen to be challenging the competition not only on the quality of the products but also on the cost. MARKETING MIX STRATEGIES Marketing mix strategies The marketing mix is the means used by the marketer to satisfy customers. Product policies- new product development brand development Branding family, corporate branding. Branding is part of the actual product and is a major issue in overall product strategy. Branding is used to give products unique identities and helps the marketer to differentiate their product from those of competitors use a tool. Branding Strategy Family branding: this involves using a brand image and name for a range of products. Corporate branding: this means that a company uses its own company name as a brand for its products. Individual branding: this means that each product is given a distinct name and image by a company. Johnson Johnson must use this strategy because the brand name is well established, launch costs of new products may be low and brand loyal customers are more likely to try the branded new products New Product Development An organisation that wishes to survive long term, must invest in new product development (NPD). Always, all products eventually reach the decline stage of the PLC. Without new products an organisations sales will eventually become non-existent and Customers will seek competitors products. Additionally, by introducing new and innovative products to the market place first, an organisation may generate customer loyalty and maintain its market share as the market grows. NPD is costly and can be a long process. If a new product fails, a company may make huge financial losses and the ensuring bad publicity can be detrimental. The NPD process helps to minimise the risk of failure. Johnson Johnson must heavily invest in this strategy of new product development. Promotion policies Promotion is more than just advertising. It includes almost any form of communication that a company has with its customers. Indeed, it includes communication with stakeholders, suppliers, intermediaries and the general public. The range of parties that a company promotes to is known as the target audience. Promotion strategies and the communities mix When a company is pursuing a pull strategy, it promotes its products to the final customers to encourage them to buy. They are encouraged to demand the product from intermediaries. Place policies Place is the term used in the marketing mix to mean distribution. Distribution involves all the activities necessary in getting a product to a customer. Distribution can be looked from two perspectives: channels of distribution and physical distribution. Channel of distribution refer to the organisations involved (distributors, wholesalers, retailer, agents). Physical distribution refers to the physical transportation, handling and storage of products necessary to make products available to customers.